It isn't unusual for kids and parents to be sitting in the living room browsing the web on their individual smart phones; or parents driving while the children sit in the back watching movies or playing games on their tablets. Even mealtime is invaded by constant texting.

Wall's wants to make more family time.

A gang of ice cream balls. Each with a different flavour and personality. The love to handout with one another and especially enjoy bringing families together over Wall's ice cream.