20% of Singaporeans have reported a decline in their mental health over the last year. One of the biggest causes is the isolation brought about due to COVID restrictions.
A campaign designed to encourage Singaporeans to make checking in on each other a habit during these uncertain times. After all, all it takes is a ‘Hi’.
We designed a 360 campaign, fronted with 2 videos, that encouraged Singaporeans to check in on their loved ones.
Show you care with a 'Hi'
Reach out to your loved ones with a ‘Hi’. Sometimes, an unexpected call or a surprise visit is all it takes to make their day. #JustCheckingIn
Social
The campaign were complemented by a series of on-ground, social and digital assets, that equipped people with the skillsets needed for the check-in.
