Thanks for visiting my page! This page represents my fifteen years in advertising as a creative. As much as I don’t believe in designations, especially in a creative industry, my journey from Designer to Creative Director has been filled with fun, excitement, disappointments, some interesting works, and a lot of other intangible learnings that are impossible to put down on a portfolio page.
I got a chance to work at multiple agencies across networks including Saatchi and Saatchi Malaysia, McCann Worldgroup Singapore, Ogilvy & Mather Shanghai, Lowe and Partners Singapore, and Tribal DDB Singapore, on local, regional, and global businesses including Health Promotion Board, MG, Unilever’s, Tiger Beer, Dove, Lee, CloseUp Toothpaste, and Omo & Breeze (Dirt Is Good), KFC, amongst others. And each of them has been a uniquely enriching experience!
After Tribal DDB Singapore, I moved to Publicis Singapore in July 2019, where, as a Creative Director, I have been responsible for all things about Health Promotion Board Singapore, including new campaigns and product launches for HPB, and multiple pitches.
During these fifteen years, I have been lucky enough to be mentored by the very best - advertising legends like Edmund Choe, Gigi Lee, Farrokh Madon, Dominic Stallard, and Ng Tian It amongst others. And lucky enough to have my work recognized locally and internationally, including Cannes Lions, One Show Design, Clio, Effie award, Spikes Asia, Adfest, Young Guns Award, Gong Show, and Kancil. However, the one closest to my heart is winning ’Top 3’ at Young Lotus as a budding fledging trying to figure my way out in the industry.
When I’m not making ads, I am a potter. I spend most of my weekend dealing with a lump of clay. I am also making accessories with my wife for our side project – The Lorem Ipsum Store. Check it out at theloremipsumstore.com Do get in touch if you have some comments, feedback, or want to catch up for coffee or a pint! :)
