Unilever has launched a new campaign for its Wall’s brand of ice creams, Feast in Indonesia and Top Ten in Thailand. This was done with DDB Group Singapore in collaboration with the Wall’s global team at adam&eveDDB in London, and in partnership with renowned Paris-based animation house, Wizz.

The campaign aims to cement Wall’s Feast as the most loved ice cream in a market full of copy-cat products. With its sights set firmly on a young, stressed-out audience with hectic, fast-paced lives, we set out to create a ‘moment of escapism’ or ‘an all-consuming, mood-lifting holiday for the brain that leaves them chilllllled’.